Our goal at BTO11 | Right here, right now, is not to focus on technology itself, but to investigate technology’s potential to transform supply and demand. Innovations in the field of traceability of blockchain products now make it possible to establish a firm and distinctive link with the territory.
Hotel distribution is increasingly complex: from convergence on metamotors and distribution channels that are increasingly difficult for OTAs to control with loyalty schemes, tariff dumping, and bed banks shifting from B2B to B2C.
If you buy your tickets from 00.00 to 23.59 on the 14th February, you’ll get two tickets for the extraordinary price of 349 euros.
MyBTO app for smartphones: the best way to explore the event.
MyBTO will help you find the location,…
In this sense, I believe that, combined with the intelligent, we can convey creative ideas in the areas I described earlier, which utilise technology to improve the perception and palatability of the offering, without making it seem awkward and intrusive – this may well be the key to success for many realities.
The spirit of BTO is clear and transparent. Constantly renewing is the secret ingredient in any successful recipe for companies operating in hospitality. Perhaps this is the only way to go. BTO, with its ever-renewed and innovative pathway, is an excellent example of this.
The speed of change in tourism is exponential, as the complexity increases year by year. BTO is an event and also a beacon, for orienting itself in digital transformation – to understand, to study, to develop skills and to learn how to act.
Being SMART in the food and wine tourism sector means offering innovative services able to improve not only the tourist’s experience, but also the quality of life of those residing in the tourist destinations and, not least, the profitability of companies operating in the territory.
An open look towards the future of tourism, a future – and one that already exists in some parts of the world – full of opportunities arising from the development of systems able to render more intelligent the actions of different actors in tourism, such as the destinations, operators and travellers.
The aim is to discuss new trends, technologies, tools of the trade, contamination from sectors flanking tourism such as payments, and the many new opportunities for development.
