Interview with Mariapina Trunfio

The new challenges of Smart Tourism: creating innovative business models for destinations and businesses; integrating participatory planning with forms of e-participation to increase stakeholder engagement; developing experiential platforms of sharing and co-creation of tourist experiences in which the tourist becomes the “visit-actor”; defining new semantic scenarios for the identification of tourist profiles.

Interview with Francesco Palumbo

With BTO, you access a very up-to-date and complete “panorama” on the innovations of the future of tourism and, in line with the scenario represented by many international protagonists, you receive the operational tools, the so-called “Toolbox”, set to be the informed players and protagonists in any part of the supply chain.

Interview with Alessandro Gualtieri

Being “Smart” means not putting up barriers or resistance but, to the contrary, opening up, dialoguing and sharing. If I had to create a slogan for a hypothetical ad, I would suggest: “knowledge sharing”.

Interview with Giulia Eremita

The main innovation consists of a guided and reasoned pathway in line with the interests of the public, mainly in hospitality (including hotel add-ons), governance (tourist agencies, DMOs, transport), tour and experience providers and retailers (especially in the food and wine sector).

Interview with Robi Veltroni

BTO11 sees the return of the Toolbox, a format that allows hoteliers to elaborate on the topics covered, availing of techniques and real training courses, in the main panels dedicated to the hospitality industry.