Barbara Sgarzi

Journalist and digital media expert

A well-experienced journalist and digital media expert.

Back in 1998 she launched the Italian version of Yahoo! and since then she’s always been working in the communication field, both online and offline. She trained Condé Nast and Rcs Mediagroup journalists to the best use of to digital tools in the newsroom and she worked as Fellow Media Trainer for Google News Lab.

Since 2012, she teaches Social Media at Master in Comunicazione della Scienza, Sissa, Trieste and in Spring 2020 she will teach Social Media at the brand new Master in Enologia at Università Cattolica Brescia. Besides, she teaches more randomly digital communication and digital journalism at Iulm and Cattolica Milano.

She’s a professional AIS Sommelier, a Donna del vino member and a WSET student. Since 2018 she is a consultant for Vinitaly communication team.

She’s a speaker for Vinitaly, Food&Wine Tourism Forum, Salone del libro Torino, Festival del giornalismo Perugia, Internet Festival Pisa. She writes for Donna Moderna, Sole 24Ore, Viniplus and she volunteers for AIS Lombardia and Associazione Donne del Vino social media channels.

She wrote Social Media Journalism (2016) and Social Media Wine (2019), both for Apogeo.