Responsabile Marketing e Comunicazione PR.ALI.NA
Originally from Salento, I returned to live in my land, in Melpignano (Lecce), in 2014 after a period of study and work in Bologna.
I am currently Marketing and Communication Manager of PR.ALI.NA (Natural Food Production), an innovative SME in the agri-food sector.
I graduated in International Relations with honours in 2009 from the University of Bologna and, after a master’s degree at the European College of Parma, I worked in PwC Italy and, subsequently, in Manutencoop Facility Management S.p.A.
My dream, however, has always been to return to the South, to be able to go back to where I started from, from my Salento, a land in continuous ferment, fertile yet harsh, where you can see the horizon wherever you stand.
So I started working with the family business, focusing on new and innovative, organic and sustainable product lines, increasingly linked to the agro-biodiversity of the territory and its natural assets, convinced that healthy, ethical and good food can be the new revolutionary paradigm of a future capable of embracing everyone: people, environment and territories.
