From online to on site. The ambassador experience in Friuli Venezia Giulia

From virtual to real, from digital to physical, from online to personal meeting: the "Ambassador" project, launched by PromoTurismoFVG in 2017 to support the tourism promotion of the region on social channels, becomes "Live Like a Local" and recovers the real, physical and personal dimension of hospitality.

The ambassadors themselves, after telling the territory online, now accompany tourists in their authentic discovery experience.

But even the ambassadors have evolved in recent years, hand in hand with technologies: digital literacy is one of the cornerstones of the project and also a profitable opportunity for sharing knowledge and skills.