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Hall #1
Best Western Hall #2
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Hall #6

BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020

10:00

February 12th [Day ONE]

10:00 - 10:50

Hall #6

In Italian

Abruzzo talks about Abruzzo. People at the heart of the digital tourism promotion of the Abruzzo Region

Emiliana Dell’Arciprete, Marco Virno

11:00

February 12th [Day ONE]

11:00 - 11:50

Hall #5

In Italian

Hoteliers and Online Sales: how to turn disastrous situations upside-down thanks to Predictive Analysis and Marketing Re-Actions

Marco Baldan, Massimo Trovò

February 12th [Day ONE]

11:00 - 11:50

Hall #6

In Italian

How to sell ancillary services and double the positive reviews, without lifting a finger… thanks to Marketing Automations: 8 ready to use recipes

12:00

February 12th [Day ONE]

12:00 - 12:50

Hall #6

In English

Driving Higher Conversion on Booking Engines

14:00

February 12th [Day ONE]

14:00 - 14:50

Hall #6

Digital Strategy & Innovation

In Italian

Tourism and innovation: tools and technologies to support companies in the sector

Alessandro Balboni, Alessandro Sordi, Flavio Tagliabue

15:00

February 12th [Day ONE]

15:00 - 15:50

Hall #5

In Italian

Matera and Basilicata, between human community and future. Digital technology as a tool for tourism in inland areas

Antonio Nicoletti, Luigi Catalani

February 12th [Day ONE]

15:00 - 15:50

Hall #6

Digital Strategy & Innovation

In Italian

Intelligent tourism in times of innovation

16:00

February 12th [Day ONE]

16:00 - 16:50

Hall #6

In Italian

Why should I choose your hotel? This is the question your potential customers are asking for. Are you sure you are giving the right answer?

17:00

February 12th [Day ONE]

17:00 - 17:50

Hall #4

In Italian

Digital technology and major events in Sicily. New dynamics of promotion

Daniela Lo Cascio, Giuliana Pistarà, Vincenzo Lo Piccolo

February 12th [Day ONE]

17:00 - 17:50

Hall #6

In Italian

Aperitif with destination managers

BTO 2020 | TRAVEL ONLIFE
DAY TWO - THURSDAY 13 FEBRUARY 2020

11:00

February 13th [Day TWO]

11:10 - 12:00

Hall #5

In Italian

Offer travellers a new kind of experience: discover the cities through the SmarTours.

February 13th [Day TWO]

11:10 - 12:00

Hall #6

In Italian

From online to on site. The ambassador experience in Friuli Venezia Giulia

12:00

February 13th [Day TWO]

12:10 - 13:00

Hall #5

Digital Strategy & Innovation

In Italian

Scientific Marketing, CRM and Automation: how data leads to the conversion of value

Michele Sambaldi, Gaetano Contento

February 13th [Day TWO]

12:10 - 13:00

Hall #6

In Italian

I dati del cliente nell’era dell’ospitalità 4.0

Luca Migliavacca, Fabrizio Corno