Intelligent tourism in times of innovation

In 2050, one in two people in the world will travel abroad: today, only 1 in 7 do so. A global dimension that affects all continents, with growth rates still concentrated in Europe (+5% on average) and Asia Pacific (7%).

An increasingly "urban" type of tourism (+47% between 2012 and 2018), with short stays, where mobility takes on a crucial role, both in terms of effectiveness and sustainability in travel and in terms of capillarity.

The last mile will get longer and longer based on the motivation for travel, which is increasingly linked to the desire for discovery and experience, just like the ability to offer alternatives linked to "soft" mobility.

So, it is crucial for businesses, and especially destinations, to know how to organise information, access to the offer and the purchase, according to the needs of the traveller.

Therefore, artificial intelligence, sophisticated algorithms, mobility databases and modal integration need to be able to serve the traveller’s needs and interests, with communication tools (language, modality, multilingual and multisensory support) capable of effectively following each stage of the journey and proposing pertinent solutions that can improve the tourists’ experience, increasing their propensity to spend and their overall satisfaction.

Our tendency must be to increasingly integrate services as well as mobility, be thorough and be a real travel companion for travelling in the territories: bringing together before integrating.
European influence: the true dimension of a prospective domestic market.