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BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020
A/R feedback and control in 2020: From reviewer to reviewed
In the logic of an increasingly customer-oriented market, in which the Customer is always at the heart of everything, numerous booking…..
Elena Farinelli Io Amo Firenze
James Kay Tripadvisor
Mauro Turcatti Airbnb

Shaping the future

Post-Thomas Cook distribution
The failure of the longest-running TO in the world still echoes in our present.
Where did its 19 million annual customers…..

#myTuscany

“Tradition is a successful innovation”
Starting with a quote by Oscar Wilde, we will tackle the topic of the link between tradition and innovation for chefs….. Read more »
Paolo Vizzari Narratore gastronomico
Carlotta Perilli Ristorante [bu:r]
Nadia Afragola Giornalista, Copywriter, Social Media Manager, Digital Pr, Content Creator

Revenue Management of credit cards

Undertourism: proposing and marketing unique experiences of a hidden Italy

Destination management system e strategie digitali turistiche delle destinazioni

What is the recipe for success in food and wine tourism?
Starting with the domestic situation, we will look at what has been achieved in Scotland, with the distilleries and the integrated…..
Fiona Richmond Scotland Food & Drink
Pauline Versace Cité du Vin, Bordeaux, France

Foundations for healthy and sustainable tourism. The experience of Airbnb and Travel Foundation
How to help destinations to implement sustainable projects over time?
The well-being of a destination starts from within. Virtuous projects attract…..
Giancarlo Piccirillo
Tommaso Goisis Airbnb Italy & South East Europe
Julie Middleton The Travel Foundation

Suspended tents, chic hermitages and design tree houses: when hospitality “makes a destination”
According to a study by Wyndham Destinations, 22% of a sample of people interviewed would buy a trip based on its…..
Kent Lindvall Tree Hotel
Alex Shirley-Smith Tentsile Experience Camps
Paolo Scoglio THE NEST

Smart China

Data as a driver for improving the destination experience

How difficult it is for a DMO in Italy to innovate
