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BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020
09:00
10:00
11:00
In Italian
#myTuscany
Stefano Ciuoffo, Paolo Chiappini, Francesco Palumbo, Enrico Plateo, Antonio Ficai, Sara Giusti

12:00
In Italian
Undertourism: proposing and marketing unique experiences of a hidden Italy
Susanna Mensitieri, Italo Paltrinieri, Dominik Calzone, Antonio Samele, Antonio Trani

In Italian
Destination management system e strategie digitali turistiche delle destinazioni
Antonio Nicoletti, Stefan Marchioro, Costanza Giovannini, Bruno Bertero, Marco Virno, Giuseppe Dentici, Gianluigi Cogo, Chiara Scaramuzza

15:00
16:00
In English
Foundations for healthy and sustainable tourism. The experience of Airbnb and Travel Foundation
How to help destinations to implement sustainable projects over time?
The well-being of a destination starts from within. Virtuous projects attract…..
Emma Taveri Destination Makers
Giancarlo Piccirillo
Tommaso Goisis Airbnb Italy & South East Europe
Julie Middleton The Travel Foundation
Giancarlo Piccirillo
Tommaso Goisis Airbnb Italy & South East Europe
Julie Middleton The Travel Foundation

17:00
In Inglese\Italiano
Suspended tents, chic hermitages and design tree houses: when hospitality “makes a destination”
According to a study by Wyndham Destinations, 22% of a sample of people interviewed would buy a trip based on its…..
Marcello Murzilli Eremito
Kent Lindvall Tree Hotel
Alex Shirley-Smith Tentsile Experience Camps
Paolo Scoglio THE NEST
Kent Lindvall Tree Hotel
Alex Shirley-Smith Tentsile Experience Camps
Paolo Scoglio THE NEST

In Inglese\Italiano
Smart China
Stefano Ciuoffo, Francesco Palumbo, Enrico Plateo, Coley Dale, Vincenzo Strangis, Lorenza Bonaccorsi

In Italian
Data as a driver for improving the destination experience
Francesco Tapinassi, Giovanni Liberatore, Cecilia Del Re, Fabio Maddii, Luca Corti, Giorgio Palmucci

In Italian
How difficult it is for a DMO in Italy to innovate
Antonio Pezzano, Bianca Bronzino, Miriam Giorgio, Alessandro Bazzanella, Marcello Comanducci

BTO 2020 | TRAVEL ONLIFE
DAY TWO - THURSDAY 13 FEBRUARY 2020
09:00
10:00
11:00
12:00
15:00
16:00
In English
Transforming Destination Marketing through user-generated content: From MyHelsinki to Crowdriff, increasingly creative and visual proposals
Personalisation and peer-to-peer approach: travellers today are increasingly influenced by user-generated content, considered more authoritative and empathetic than official sources.
57%…..
