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BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020

 09:00
 10:00
 11:00
 12:00
 15:00
 16:00
 17:00

BTO 2020 | TRAVEL ONLIFE
DAY TWO - THURSDAY 13 FEBRUARY 2020


 09:00
 10:00
 11:00
 12:00
 15:00
 16:00

Transforming Destination Marketing through user-generated content: From MyHelsinki to Crowdriff, increasingly creative and visual proposals

Personalisation and peer-to-peer approach: travellers today are increasingly influenced by user-generated content, considered more authoritative and empathetic than official sources.
57%…..

Vappu Manty MyHelsinki
Adam Lacombe Crowdriff
Elia Frapolli Elia Frapolli Consulenza e Turismo
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