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BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020
10:00
11:00
12:00
In Italian
“Tradition is a successful innovation”
Starting with a quote by Oscar Wilde, we will tackle the topic of the link between tradition and innovation for chefs….. Read more »
Stefano Mosca Ente Fiera Nazionale del Tartufo Bianco d’Alba
Paolo Vizzari Narratore gastronomico
Carlotta Perilli Ristorante [bu:r]
Nadia Afragola Giornalista, Copywriter, Social Media Manager, Digital Pr, Content Creator
Paolo Vizzari Narratore gastronomico
Carlotta Perilli Ristorante [bu:r]
Nadia Afragola Giornalista, Copywriter, Social Media Manager, Digital Pr, Content Creator
REWIND 14:00
16:00
In English
Foundations for healthy and sustainable tourism. The experience of Airbnb and Travel Foundation
How to help destinations to implement sustainable projects over time?
The well-being of a destination starts from within. Virtuous projects attract…..
Emma Taveri Destination Makers
Giancarlo Piccirillo
Tommaso Goisis Airbnb Italy & South East Europe
Julie Middleton The Travel Foundation
Giancarlo Piccirillo
Tommaso Goisis Airbnb Italy & South East Europe
Julie Middleton The Travel Foundation
REWIND 17:00
In Inglese\Italiano
Suspended tents, chic hermitages and design tree houses: when hospitality “makes a destination”
According to a study by Wyndham Destinations, 22% of a sample of people interviewed would buy a trip based on its…..
Marcello Murzilli Eremito
Kent Lindvall Tree Hotel
Alex Shirley-Smith Tentsile Experience Camps
Paolo Scoglio THE NEST
Kent Lindvall Tree Hotel
Alex Shirley-Smith Tentsile Experience Camps
Paolo Scoglio THE NEST
REWIND In Inglese\Italiano
Smart China
BTO 2020 | TRAVEL ONLIFE
DAY TWO - THURSDAY 13 FEBRUARY 2020
09:00
11:00
12:00
14:00
In Italian
The immaterial experience of art and digitisation. Opportunities for tourism operators
The process of digitising the cultural heritage of Italian cities and museums is a great opportunity to build innovative itineraries and…..
Nicola Bellini Scuola Superiore Sant'Anna, Pisa
Benedetta Masolini SPACE SPA
Marcello Carrozzino Scuola Superiore Sant’Anna
Gian Paolo Rossi Università degli Studi di Milano
Benedetta Masolini SPACE SPA
Marcello Carrozzino Scuola Superiore Sant’Anna
Gian Paolo Rossi Università degli Studi di Milano
REWIND 15:00
16:00
In English
Transforming Destination Marketing through user-generated content: From MyHelsinki to Crowdriff, increasingly creative and visual proposals
Personalisation and peer-to-peer approach: travellers today are increasingly influenced by user-generated content, considered more authoritative and empathetic than official sources.
57%…..
REWIND