How do you sell the destination today? Virtuous DMCs, new technologies and skills necessary to “ground” a common strategy

Promoting and marketing a destination is an act that starts first of all by defining a strategy and only later on by using coherent instrumentation.

What are the needs of a DMC like Bologna Welcome? And what are the most suitable tools for offering it effectively on the market in user-friendly and operator-friendly way?

New technologies and booking engines like Fareharbor (of Booking Holdings) act as enablers for achieving the desired goals, stimulating local operators towards a vision and collaboration model for the sale of the destination. How can tourism companies seize the opportunities offered by the new technologies? What are the implications to consider when revising company processes and what skills are necessary?

Along with FTO – Federation of Organized Tourism, a member of Confcommercio – Imprese per l’Italia, an organised tourism distribution association active in the training of new professional figures and in the reskilling of current operators in the sector, let’s try to understand which direction the future of the sale of destinations is taking today and what skills are needed.