Destination management o marketing? How to promote the destination by putting the focus on people

The role of the DMO is changing: from the entity responsible for promotion only to the enabler of an entire destination.

Not only is it a point of reference for tourists and visitors, but also for residents, with increasing interaction with the local community for the development and improvement of services, management of the offering and sharing of marketing.

We address the topic of co-creation of value with VisitFlanders and its Travel to tomorrow project, with the Future Lab of Dolomiti Paganella and Recharge in Nature in the Heart of the Dolomites, in order to get an innovative look at the current situation, future trends and speculate on new ways creating a "destination".