Data as a driver for improving the destination experience

How to use the data on tourist flows to improve the traveller’s experience at the destination?

A comparison between policy makers, companies and data holders to present the opportunities for the correct interpretation and management in order to manage and redirect tourist flows.

About how cities are moving beyond the maximum tourist capacity in favour of visitor management, to transform overtourism into an opportunity for the destination itself and also an opportunity for the neighbouring destinations, at the same time elevating the tourist experience at the destination and improving the enjoyment and discovery of Florence and its neighbouring territories.