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BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020
09:00
10:00
In Italian
Shaping the future
Federico Debetto, Marco Simonini, Giuditta Mauri, Roberto Di Giulio, Giuseppe Inchingolo, Gianluca Raimondo, Luca Liparulo, Andrea Gambini

11:00
14:00
15:00
16:00
BTO 2020 | TRAVEL ONLIFE
DAY TWO - THURSDAY 13 FEBRUARY 2020
09:00
In Italian
Influencer Marketing: read (carefully) the instructions before use
Elena Farinelli, Georgette Jupe, Anna Pernice, Lidia Marongiu, Thomas Lotter

10:00
In English
AI Human Intelligence: Conversational Strategies. That is, how will we think when we no longer need to think?
Conversational technologies, whether vocal or via chat, partially or fully automated, have become our standard way of interacting and we often…..

11:00
In English
Personalization at scale
Winning new market shares for the big travel brands is not easy.
For this reason, we try to capitalise on the…..
Andrea D’Amico booking.com
Simone Papa Marriott International
Séverine Obertelli Lifestyle Coaching and Travel Consultancy
Neville Graham BWH
Stéphanie Dartevelle Accor
Simone Papa Marriott International
Séverine Obertelli Lifestyle Coaching and Travel Consultancy
Neville Graham BWH
Stéphanie Dartevelle Accor

12:00
In Italian
Facial recognition in tourism
Facial recognition in tourism: from airlines to hotels, recognition on a biometric basis is increasingly used and is spreading in public…..
Roberta Milano BTO 2020
Stefano Quintarelli Imprenditore Informatico
Patrizia Leonarda Feletig Associazione Copernicani
Stefano Quintarelli Imprenditore Informatico
Patrizia Leonarda Feletig Associazione Copernicani

14:00
In Italian
The immaterial experience of art and digitisation. Opportunities for tourism operators
The process of digitising the cultural heritage of Italian cities and museums is a great opportunity to build innovative itineraries and…..
Nicola Bellini Scuola Superiore Sant'Anna, Pisa
Benedetta Masolini SPACE SPA
Marcello Carrozzino Scuola Superiore Sant’Anna
Gian Paolo Rossi Università degli Studi di Milano
Benedetta Masolini SPACE SPA
Marcello Carrozzino Scuola Superiore Sant’Anna
Gian Paolo Rossi Università degli Studi di Milano

In Italian
Google for Travel
Antonio Maresca, Luca Bove, Mariachiara Marsella, Alessandro Crotti, Armando Travaglini, Enrico Pavan, Marcello Pertosa

15:00
16:00