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Hospitality
Food & Wine Tourism
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Hospitality
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Best Western Hall #2
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Hall #6

BTO 2020 | TRAVEL ONLIFE
DAY ONE - WEDNESDAY 12 FEBRUARY 2020

11:00

February 12th [Day ONE]

11:00 - 11:50

Hall #3

Digital Strategy & Innovation

In Italian

Innovation in business processes, how to deal with change

Rodolfo Baggio, Jacopo Romei, Daniele Radici

12:00

February 12th [Day ONE]

12:00 - 12:50

Best Western Hall #2

In Italian

Revenue Management of credit cards

Nicola Zoppi, Alessandro Bartolucci, Alessandro Massimo Nucara, Andrea Romanelli, Stefania Santoro

14:00

February 12th [Day ONE]

14:00 - 15:50

Hall #3

In Italian

Human vs tech vs time: is revenue management still human?

Luciano Scauri, Paolo Desinano, Silvia Cantarella

February 12th [Day ONE]

14:00 - 14:50

Hall #4

Digital Strategy & Innovation

In Italian

Internationalisation and SEO for your Hotel. How to correctly localise the content of a tourist website

Luca Bove, Giulio Gargiullo, Sante J. Achille

16:00

February 12th [Day ONE]

16:00 - 16:50

Hall #3

Digital Strategy & Innovation

In Italian

Content marketing: let’s start by listening

Alessandra Farabegoli, Miriam Bertoli

BTO 2020 | TRAVEL ONLIFE
DAY TWO - THURSDAY 13 FEBRUARY 2020

09:00

February 13th [Day TWO]

09:00 - 10:50

Hall #3

Hospitality, Digital Strategy & Innovation

In Italian

Influencer Marketing: read (carefully) the instructions before use

Elena Farinelli, Georgette Jupe, Anna Pernice, Lidia Marongiu, Thomas Lotter

10:00

February 13th [Day TWO]

10:00 - 10:50

Best Western Hall #2

In Italian

Human Engine – front office and back office procedures in the era of digitisation and automation

Giovanna Manzi, Antonio Maresca, Varner Ferrato, Nicola Zoppi

February 13th [Day TWO]

10:00 - 10:50

Hall #6

Food & Wine Tourism

In Italian

From the social networks to the wine cellar and vice versa

14:00

February 13th [Day TWO]

14:00 - 16:50

Hall #3

Digital Strategy & Innovation

In Italian

Google for Travel

Antonio Maresca, Luca Bove, Mariachiara Marsella, Alessandro Crotti, Armando Travaglini, Enrico Pavan, Marcello Pertosa

February 13th [Day TWO]

14:00 - 14:50

Hall #6

Digital Strategy & Innovation

In Italian

Project Management, or how to manage projects with digital collaboration tools and improve performance

Luca Vescovi, Jacopo Romei, Silvia Bernardi

15:00

February 13th [Day TWO]

15:00 - 15:50

Hall #6

Food & Wine Tourism

In Italian

Instagram Design: learn how to design the instagrammability of hotels and restaurants

Nicoletta Polliotto

16:00

February 13th [Day TWO]

16:00 - 16:50

Hall #4

Digital Strategy & Innovation

In Italian

Facebook advertising: increase your bookings

Marianna Trezza, Fabio Sutto

February 13th [Day TWO]

16:00 - 16:50

Hall #6

Digital Strategy & Innovation

In Italian

Web Usability for Tourism. Recommendations to take to your web Agency

Federica Montaguti, Stefano Civiero, Cristina Bettin, Elisa Paravidino