OnLife becomes OnWine
From the social media and the use of content to the purchase process – this is all part of an experience that has boundaries more blurred than ever, with the increasingly realistic possibility of tracking the behaviour of the actions of readers, buyers, tasters and tourists.
Today, the online actions of the network result into the real actions of a community that can move physically and politically, even in the world of wine.
Michele Antonio Fino Associate Professor University of Gastronomic Sciences
Jacopo Cossater Journalist & wine consultant