The rise of sustainability as a key factor for travelers and destinations. Let’s find out how MyHelsinki and Skyscanner interact with more attentive and demanding travelers

According to the 2019 sustainable travel report released by Booking.com, 70% of travelers say they would be more likely to book accommodation knowing that it is eco-friendly, whether they are organizing a sustainable stay or not. The ‘Greta effect’ is slowing down air travel starting from Scandinavia, the concept of flight shaming appears to be spreading. Attention to sustainability becomes a driver for hotel bookings and destination visits.

We discuss the rise of sustainability as a key factor for travelers with a destination and a travel planner.

MyHelsinki developed digital programs and tools to engage travelers, local community and operators and thus increasing one’s awareness thus conveying the values of sustainability during the journey.

Skyscanner rebranded his services and highlighted sustainable approaches to travel, helping more than 10 Million people to travel choosing a broader and clearer range of solutions.