How valuable is sustainability for travellers? Here is how Accor and Best Western welcome the “sustainable traveller”

From a survey conducted by AIG Travel, 52% of people interviewed believe that sustainable travel is important and 45% believe that the tourism sector has a responsibility to help people travel in a sustainable way.

Attention focused on sustainability therefore becomes the driver of hotel bookings and visits to destinations.

We will deal with this topic from the point of view of receptivity with Accor and Best Western that, in order to transmit the values of sustainability during a trip, have developed programmes and digital tools to engage the traveller, the local community and operators, thereby increasing their own awareness.