Hoteliers and Online Sales: how to turn disastrous situations upside-down thanks to Predictive Analysis and Marketing Re-Actions

The hospitality business is never simple. During his career, a hotelier may suddenly find himself facing very difficult situations, due to unfortunate circumstances, sudden changes in the market or simply wrong choices.

So, what is the best thing to do when the season already seems lost and everything seems to be getting worse?

We want to tell you a few stories about hoteliers who were able to react to situations of this type, obtaining surprising results.

During this intervention, we will guide you through some of the most interesting case studies of the last 12 months, regarding accommodation facilities that are all different from each other, but that share one characteristic: the possibility of selling their rooms directly, through the Hotel’s Official Website.

It is a real journey through the possibilities offered by Direct Selling and by its tools, such as Predictive Analysis techniques and the most effective marketing initiatives for hotels.