Human vs tech vs time: is revenue management still human?

The daily handling of revenue management in the era of hyper-connection and big data: is it man who leads or is technology taking the upper hand?

Reconciling complexity, operation and time for effective and efficient daily revenue management in 3 phases: education, goals and priorities.

In particular, among the critical tasks of Revenue Management, there is that of forecasting. A forecast for determining strategic inputs also starts from forecasting as well as final benchmark metrics in the Revenue Management analysis. Not only: ethics also has an impact on consumer purchasing processes and variables based on the market segments.

How can systems, ranging from RMS, Business Intelligence and Artificial Intelligence, evaluate the variables? Is it still wishful thinking or a possible world? A roller coaster ride of data that influences the forecast and where to find it.