Is blockchain an end or a tool?
If the goal is traceability, certification, authenticity of products and a link with the territory, what can the blockchain do in food & wine and what can’t it do?
Starting from an explanation of the blockchain and its potential in the agri-food chain, we will also dispel some false ideas to get to the heart of things and understand which other digital tools (barcode/qrcode) can allow us to achieve the goals of transparency, traceability and the direct/indirect promotion of production sites.
Daniele Bettini Journalist
Alberto Marchetti CEO Alberto Marchetti & c. Srl
Valentina Avantaggiato Responsabile Marketing e Comunicazione PR.ALI.NA